Job Description

Operating Title

Long Classification Title

Campus Location

Department

Summary of Position

Acceptable minimum level of education

Acceptable minimum years of experience

Posting Number

Other minimum qualifications

• Bachelor’s degree or equivalent experience, master’s degree preferred
• 6+ years leading of comprehensive, hands-on digital marketing initiatives in a complex, dynamic organization.
• Higher education experience a plus
• Drupal proficiency a plus
• Exceptional conceptual ability, with the leadership and interpersonal skills needed to operationalize.
• Significant entrepreneurial orientation demonstrated through innovativeness, proactiveness, measured risk-taking, and results-orientation.
• Ability to work with multiple internal and agency partners effectively.
• Proven leadership / supervisory experience, particularly within a nested hierarchy. Demonstrated ability to grow talent, leveraging the unique skills and experiences of team.
• Demonstrated experience developing, socializing and executing a digital marketing strategy.
• Up-to-date understanding of search engine optimization, search engine marketing, digital advertising and targeting techniques for a cookie-less future, website and social media analytics (e.g. Google analytics/GA4), social listening, UX and UI, marketing automation.
• Ability to credibly lead MarTech integration among multiple platforms, including customer relationship management software, content management systems, email and event management tools and web and mobile applications

Salary Information

Quicklink for Posting

Percent Time Information (FTE)

Grade

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Institution Information

Posting Date

Open Until Filled

Posting Open to Internal Candidates Only?

Interested Internal Candidates Exist?

Job Category

Appointment Type

Drivers License and Physical Requirements. Please check all items that apply.

Duty/Responsibility

• Build and execute a digital experience strategy that drive target audience engagement and frictionless conversion, resulting in institutional goal attainment.
• In partnership with the CMO, the Marketing Leadership Team, as well as key cross-functional team members, multi-year strategic plan that prioritizes digital initiatives, solicits allocation of resources and assists in university and departmental goal attainment.
• Make data driven decisions. Develop KPIs and performance metrics and routinely develop insights and reports for key stakeholders. Champion a test and learn culture.
• Create and execute high-impact roadmaps, processes / ways-of-working and tools that aid in execute best-in-class efforts.
• Be an expert of digital marketing services and solutions and assist with building new capabilities for the university.
• Keep abreast of potentially disruptive technologies (e.g. AI and machine learning) and make proactive recommendations about impacts and likely use cases at UNH.

Duty/Responsibility

• Blend web and digital expertise with strategic thinking and creativity. Own the daily management and governance of the unh.edu domain and make strong recommendations for peripheral sites. Develop and execute a data-driven, website strategy that includes integrating multiple websites.
• Develop, execute, and manage SEO strategies including coordinating keyword strategies with respective cross functional teams across the university.
• Monitor user experience / journeys (including performance research and user testing) and recommend improvements to keep the website performing above industry standards in key metrics of success.
• In partnership with respective cross-functional teams, oversee website content to maximize engagement, education, and
• conversion. Develop and execute a website content governance strategy.
• Serve as primary liaison to and partner closely with web/mobile technical teams on key digital tactics, such as development, mobile responsiveness and UX/UI elements.
• Partner with web/mobile technical teams and content producers to ensure compliance with Section 508 of the Americans with Disabilities Act across UNH’s digital footprint.
• Maintain an in-depth knowledge of best practices, channels, competition and idols, particularly within higher education.

Duty/Responsibility

• Partner with integrated marketing team members, as well as respective university colleges and units, to understand, provide strategy, and implement paid media plans that ensure respective goals are met. This will be done in conjunction with an agency partner.
• Evaluate, select and lead vendors that provide demand generation programs including agencies and content syndication providers.
• Develop and maintain comprehensive account profiles and target personas.

Duty/Responsibility

• Supervise the Digital Marketing Team, as well as the work of external consultants, agencies, and individuals who are retained to assist the university with matters pertaining to digital marketing. Lead, manage and hold individuals accountable for all digital activities, including budgeting, day-to-day performance management and optimization.
• Leads the development, prioritization and cross-functional alignment with approved digital plans and initiatives; influences stakeholder’s (ie. finance, academic deans, agencies and business partners) planning and priorities; ensure the execution of plans to achieve revenue growth and deliver on the target audience(s) needs and expectations.
• Builds strong relationships within a collaborative, matrix structure to ensure the achievement of university, unit and marketing objectives are met.
• Be an agent of change to increase effectiveness and efficiency by identifying ways to improve internal processes, streamline cross-
• functional requirements, and generate support and discipline to the marketing objectives.
• Serve as a member of the Marketing Team’s senior leadership group, working collaboratively with other senior leaders to provide strategic leadership for the unit in furtherance of its goals.

Duty/Responsibility

• Aid in the creation and implementation of processes and tools to successfully liaise with internal marketing teams, as well as cross functional stakeholders, to promote strategic and operational alignment.

Duty/Responsibility

• Other duties as assigned, relating to integrated marketing.

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